ESG (Environmental, Social, and Governance) principles provide a framework for Micro, Small & Medium Enterprises (MSMEs) in Brunei to adopt sustainable and responsible business practices, enhancing their environmental impact, social responsibility, and governance transparency, further supporting Brunei’s SDG commitments. 

"ESG Start" refers to an assessment tool, that helps businesses, especially small and medium-sized enterprises (SMEs), evaluate their current ESG performance and identify areas for improvement, ultimately aiding in sustainability reporting and attracting investors